Ayogo is a Vancouver based studio that creates social games for social networks (Facebook, MySpace, Bebo, etc.), and mobile platforms (iPhone, Android, BlackBerry, etc.). Our games and gaming experiences help content creators and rights holders build new revenue streams and engage new audiences.
Want more insight into social game design? Check out our CEO's social game design blog or visit our technology blog.
In my last post, I discussed the significance of combining in-game rewards with certain game mechanics–like achievement loops–and how this game design combination might have the ability to increase the motivation of players to do more things during gameplay. Based on our experiences with some of our previous games, especially Healthseeker, we think another way [...]
Courtesy of Flickr's Theresa Thompson
Like us, you’re probably having a busy summer. Still, we really appreciate the fact that some of you have found time to leave comments, RT our tweets and suggest future blog post ideas for Michael’s social game design blog. Thanks for that! We’ve been working on a number of exciting new publishing and speaking projects, and we’re also working on developing new games, so I thought I would give you a little update.
We’ve received some great news from one of our favourite interactive and creative conferences, South By Southwest. They really liked our idea for a panel discussion we suggested on the topic of understanding how social games motivate behaviour, and how that power can be used for good. We’d love to have Michael speak on this topic with a number of other experts to add their insight, and we need your help to get the spot. SXSW uses a community voting system to select the participants, so the more votes we get the more likely the chances are of us presenting next March. The SXSW Panelpicker is officially open as of Wednesday, August 11th. (That’s tomorrow!) All you have to do is visit the Web site, http://panelpicker.sxsw.com/, sign in and vote.
From my previous posts, you know my enthusiasm for using social games to motivate activity and even teach new skills. In my last few posts, I discussed the idea of gamification and how we’re observing a trend that increasingly sees game elements deployed in the service of practical activity. Case in point: I wanted to [...]
My last blog post focused on the idea of gamification. The idea behind gamification is about adopting game mechanics and game principles outside of games, for example in such things as marketing campaigns. Social games in particular seem to be very good sources to draw from as examples of motivating players to act for many [...]
It’s hard to believe that it’s been almost a year since I gave a talk about the idea that games mean serious business. Fun (games) can be FUNctional. People are naturally playful, so motivating and incenting people to do things through gameplay, to us anyway, seems like a no brainer. I’m not surprised then to [...]
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